• Ever hear the phrase, “The first step is the hardest”?

    While it may be a common phrase for motivational posters, it also applies to the first step in making data-driven decisions: defining the problem you’re trying to solve.

    Without a clearly or accurately defined problem, time and other resources will be wasted, and you’ll be left unable to make an effective decision. Often, nailing down exactly what you’re trying to solve is more difficult than the analysis itself.

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